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Case Studies

Look no further for real-life examples of how media companies of all shapes and sizes have utilized promotions to find success driving revenue, building database, and growing audience.

30 in 30 Double Feature

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Looking for inspiration for your promotions? Join us for a webinar double feature full of contest & deal ideas!

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Select from the following:

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Valentine’s Failures Mean Success for Radio Station
father and child
Father’s Day Contests Bring in up to $10K Each
father and son
Father’s Day Deals Stores Drove 5-Figure Revenue
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Cutest Couples a Perfect Match for Valentine’s
mother and son
Mother’s Day Deals Stores Drove 5-Figure Revenue
 
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5 Mother’s Day Contest Success Stories
Ideas for Valentine's Promotions
4 Companies Find Love with Valentine’s Promotions
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5 Media Companies Hit It Big with Golf Contests
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Small Market Paper Drives $60K with Golf Deals Store
College Basketball Contest Case Studies
2 Slam-Dunk College Basketball Brackets
 
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Billings-Gazette Brings In $70K with Big Giveaway
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6 Auto Racing Success Stories
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Deals Store Doubles November Revenue
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Reader’s Choice Leveraged for $19K in Deals Store
WGN
4MM Page Views Driven by One Contest
 
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Significant Revenue from Facebook Agency Model
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Media Group Drove $3MM with Contesting
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Station Brings in $10k from Auto Racing
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Pro Football Brings in $85k
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Generates $7k with Bracket Contest
 
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Dealsaver brings in $62K
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Gains $20K in Sponsorship
Newcap-Radio-Logo
Generates $90k from NHL Contest
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Contests Generates $350k in First Year
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Engagement Increases with Contests
 
Lincoln-Journal-Star-Logo
Deals Program Gives Back
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Increasing Database with Great Deal
 

What’s the Promotions Lab?

The Promotions Lab is your resource for all things promotions. Find trends, case studies, best practices, and more from our in-house deals and contesting experts and from industry leaders in the space.

More About Online Promotions

The world of online promotions are exploding and present an exciting opportunity for local media. Online promotions - such as contests, deals, coupons and sweepstakes – increase consumer awareness of an advertiser and encourage measurable consumer interaction with advertisers.

Why We’re Experts

For over a decade, Second Street has partnered with more than 2,600 local media companies and help them succeed in the online promotions space. Our private-label products include a custom contesting engine, a deals platform, an email & SMS marketing tool, and a UGC photo sharing and photo selling platform.

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