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Liz Crider
 
Julie Foley
 
Julie Foley

Monthly Deep-Dive: Contest Ideas for August

It can be overwhelming to keep track of which contests you should be running and selling each month. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in June (and running in August). Continue reading

 
Matt Chaney

May 2013 Round-Up: Top Deals

The top May deal ideas that turned out to be top performers were predominantly activity centers and golf deals. As summer approaches, the most successful deals tend to be regional travel or recreation deals that offer fun for the whole family. Continue reading

 
Julie Foley

May Round-Up: Top Contests

You can tell summer is coming, because the top contests list is starting to be full of vacation giveaways and gas cards. Other popular May contest ideas included sweepstakes with large cash prizes and the usual few baby contests. Continue reading

 
Liz Crider

Monthly Deep-Dive: Deals to Target for August

It can be overwhelming to keep track of what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the deal categories you should be targeting each month. This article covers which deals to target for August. Continue reading

 
Liz Crider

Deal Quality: Just Say No To Bad Deals

It’s OK to say no. In fact, it’s more than OK. Saying no to bad deals is both necessary and important. Since high deal quality is one of the most important aspects of a truly successful deals program, there’s no reason that you should be featuring bad deals. Continue reading

 
Julie Foley

Strategies for Making Money with Voter’s Choice

Running Voter’s Choice ballot promotions can help you engage your audience and deepen relationships with advertisers in your market. They can also help you generate lots of revenue. There are a variety of ways you can make money with Voter’s Choice ballots, both before, during, and after the voting takes place. Let’s take a look at a few. Continue reading

 
Emily Thousand
 
Julie Foley

Case Study: Wedding Contest Helps Paper Secure Annual Advertiser

The exclusive title sponsor of Press of Atlantic City’s Wedding Makeover Contest, Tilton Fitness, was on the verge of signing a large annual contract with the paper and was looking for added value. With the contest, the paper to provided positive promotion and generated sales leads for Tilton Fitness, as well as drove more visitors to the site of the bridal expo the paper was in turn sponsoring. Continue reading