One of the keys to a killer submission contest is to make it simple for your users. One way to do that is by choosing a subject people already have photos or videos of. Our must-do suggestion? Pets, pets, and more pets! People love their pets, which means they’ve got albums chock-full of pet snapshots. Go with a standard “Cutest Dog Ever” contest, or add a theme like “Halloween Kitties,” “Christmas Pets,” or “Dog Days of Summer.”
Best Time to Run Pets Contests:
Year Round
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Featured Contest
2012 Fox23 Baseball Pet Photo Contest:
WPFO-TV (Portland, ME)
- 2,706 Page Views
- 25 Submissions
- 58 Registered Users
- $20,000 in Revenue
We wanted to sell season long packages that would include spots in every Saturday game and the All-Star Game. To accomplish this we ran a pet photo contest that included a baseball spin. The pets needed to be dressed in their favorite team’s accessories. The prizes were traded for including a credit at a local sports ticket company that could be redeemed for baseball tickets. This was a wildly successful contest for us. We sold four season long packages. Before this the station had never sold a season package. All spots were OTO’s. Three of these four were either new or had never bought baseball.” – Eric Turner, Local Sales Manager
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