Facebook promotions allow you and your clients to grow your Likes quickly while also converting fans to your email database, which you own. So what does this mean? That Facebook contests should be an essential – and frequent – aspect of both your social and overall promotions strategy. Continue reading
Case Study: Monthly Pageviews up 183% Thanks to Ultimate Couple Contest
Radio station XL 106.7 decided to capitalize on Valentine’s Day by running an Ultimate Couple Contest. Their goal with the contest was to grow their website traffic and encourage new visitors to come to their site, and by the end of the contest, their monthly pageviews were up 183% from the same period the year before. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
The Ultimate Checklist for Launching the Perfect Facebook Contest
When you are running a contest on Facebook, there’s a lot to keep track of. That’s why we have created a three-part checklist to make sure that everything goes smoothly. The first part of the list covers everything that you need to do when you plan and build the contest, the second goes over what you should do during the launch process, and the third includes a few steps for following up after the contest. Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
How to Create a Custom Facebook Tab for Contests & Promotions
One way to optimize your Facebook page for contesting is to create tabs to advertise your contests. Facebook tabs are the little apps that live at the top of your page, right below your cover photo. Every page comes preset with certain tabs, but you can also add up to 10 custom tabs to your page. Continue reading
Watch Out for Trademarks!
Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. In order to avoid unnecessary trouble, it’s a smart idea to always check (and have your legal team check) all of your contests and deals for trademarked material, whether that be brand names, phrases, or even images. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
Case Studies: Father’s Day Contests Bring in up to $10K Each
Father’s Day is more than just one of the major gift-giving holidays of the year. It’s also a great opportunity for media companies to bring in some extra revenue. As these 4 media companies reveal, running a Father’s Day contest is a great way to capture a share of the holiday revenue. Read on to get the in-depth case studies. Continue reading
