At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
Watch Out for Trademarks!
Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. In order to avoid unnecessary trouble, it’s a smart idea to always check (and have your legal team check) all of your contests and deals for trademarked material, whether that be brand names, phrases, or even images. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
Case Studies: Father’s Day Contests Bring in up to $10K Each
Father’s Day is more than just one of the major gift-giving holidays of the year. It’s also a great opportunity for media companies to bring in some extra revenue. As these 4 media companies reveal, running a Father’s Day contest is a great way to capture a share of the holiday revenue. Read on to get the in-depth case studies. Continue reading
Case Study: Cutest Couple Contest a Perfect Match for Valentine’s Day
The Palm Beach Post’s Valentine’s Day Cutest Couple contest attracted 137 photo submissions and generated $3,900 in pure digital revenue. It turned out to be a fun and exciting way to engage their online audience while generating a new digital revenue stream. Continue reading
Case Study: Valentine’s Failures Mean Success for Radio Station
The Epic Valentine’s Day Failures contest was created to grow audience for American, a furniture, electronics, and appliance retailer with six locations across Wisconsin. Listeners could enter short audio clips of themselves telling a story about their biggest Valentine’s Day mess-up by calling the WKLH morning show “loveline.” The contest generated 45 audio submissions and $12,500 in revenue from the single title sponsor. Continue reading
8 Tips for Creating Awesome Video Contests
Depending on your goals, video contests can be very valuable to run. The more effort that has gone into creating the contest entry, the more actively engaged players will be. Furthermore, with mobile devices it is now easier than ever for your audience to create and instantly upload high-quality video. This means that video contests can now attract even more entries than before. Continue reading
How to Maximize Your Sponsor’s Exposure
When creating a sponsor package for your advertiser, you have a multitude of options for elements to include. The following is a comprehensive list of promotional elements that you can use to add value to sponsor packages. Continue reading
How to Promote Your Deals Program: A Checklist
You spend a lot of time on your deals program, from prospecting potential advertisers to selling to following up with your merchants post-deal. The best way to earn a return on your investment is to promote your deals site and the deals you are featuring as much as possible. The following is a comprehensive list of methods to promote deals. Pick and choose from the list based on what makes the most sense for your deals program. Continue reading
How to Promote Your Contests: A Checklist
After securing a sponsor for your contest, promotion is the next step to secure ROI for your advertiser. Here’s a comprehensive list of methods to promote. Pick and choose from the list based on what makes the most sense for your contest. Continue reading
