Here you can find a checklist of methods to promote your Voter’s Choice ballot promotions. Pick and choose from the list based on what makes the most sense for your ballot. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
Top Takeaways: How to Sell Golf Promotions
To learn why golf promotions are an opportunity you don’t want to miss out on and how you can make the most of golf contests and deals stores, watch the How to Sell Golf Promotions webinar recording, flip through the slide deck, or read our top takeaways from the presentation. Continue reading
Engage and Delight Your Audience with a Facebook Page for Contests
Here at U-T San Diego, we have had great success with a dedicated Facebook page for our contests. Facebook has proven to be a good medium for us to reach our current audience and increase engagement, as well as add new followers. Read on to learn more about how we administer the page, as well as for tips for starting a dedicated Facebook contests page of your own. Continue reading
Photos with Santa: One Holiday Promotional Event Thrives For 20+ Years
A great way to engage directly with your audience is to put on an annual holiday promotional event for the community. Over the past twenty years, East Bay Newspapers has been running Photos with Santa, the event has grown from one hundred families to over one thousand. Continue reading
4 Tips to Engage Your Community with a Holiday Promotional Event
A great way to engage directly with your audience is to put on an annual holiday promotions event for the community. We have been running Photos with Santa for over 20 years now, and in that time it has grown from one hundred families to over one thousand. Continue reading
Dos & Don’ts for Facebook Contesting
Running your contest on Facebook, as well as your website, presents a great opportunity to reach more potential players and grow your social media following. Let’s review some best practices when running a contest on Facebook and what to avoid to ensure the best outcome of your contest. Continue reading
How to Create a Killer Package for an Agency Model Facebook Contest
The Agency Model allows you to monetize Facebook contests by selling a contest directly to your advertiser. Today, we’re going to talk about how to build a killer sponsorship package to drive revenue and provide promotional value to your advertiser. When you’re building the package, it is crucial tailor it to the advertiser you are targeting. Continue reading
How to Increase Participation for Facebook Contests
One of the best tactics for growing and engaging your audience on Facebook is to run contests. Engaging potential fans is easier said than done and it takes some time and planning on your part, but the payoff is huge. Below, we’ve outlined some tips on how you can increase the participation of your Facebook contests. Continue reading
