Radio station XL 106.7 decided to capitalize on Valentine’s Day by running an Ultimate Couple Contest. Their goal with the contest was to grow their website traffic and encourage new visitors to come to their site, and by the end of the contest, their monthly pageviews were up 183% from the same period the year before. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
Case Study: Pet Contest Generates over 1,000 Opt-Ins for Small-Market Paper
West Hawaii Today’s audience has an interest in pets, and the paper’s Best Pet Photo Contest was a way to tap into this community inclination. In the process, the newspaper generated hundreds of email opt-ins and drove $1,225 in revenue Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
Case Studies: Father’s Day Contests Bring in up to $10K Each
Father’s Day is more than just one of the major gift-giving holidays of the year. It’s also a great opportunity for media companies to bring in some extra revenue. As these 4 media companies reveal, running a Father’s Day contest is a great way to capture a share of the holiday revenue. Read on to get the in-depth case studies. Continue reading
How to Prevent Fraud in Contests
It’s flattering when people are invested in your contests, but accusations of fraudulent behavior from players can quickly turn into a headache to deal with. To this end, it’s always better to prevent cheating in the first place than it is to deal with accusations after the fact. To help deter cheating and other fraudulent behavior, follow these measures. Continue reading
Case Study: Cutest Couple Contest a Perfect Match for Valentine’s Day
The Palm Beach Post’s Valentine’s Day Cutest Couple contest attracted 137 photo submissions and generated $3,900 in pure digital revenue. It turned out to be a fun and exciting way to engage their online audience while generating a new digital revenue stream. Continue reading
Case Study: Valentine’s Failures Mean Success for Radio Station
The Epic Valentine’s Day Failures contest was created to grow audience for American, a furniture, electronics, and appliance retailer with six locations across Wisconsin. Listeners could enter short audio clips of themselves telling a story about their biggest Valentine’s Day mess-up by calling the WKLH morning show “loveline.” The contest generated 45 audio submissions and $12,500 in revenue from the single title sponsor. Continue reading
