Radio station XL 106.7 decided to capitalize on Valentine’s Day by running an Ultimate Couple Contest. Their goal with the contest was to grow their website traffic and encourage new visitors to come to their site, and by the end of the contest, their monthly pageviews were up 183% from the same period the year before. Continue reading
What Is a Facebook Contest, Anyway?
Facebook makes it nearly impossible to avoid using a third-party app. However, there are many other reasons that using a third-party app for Facebook contesting is a good idea. By using a Facebook contesting app, you will not only be playing by the rules, but also setting yourself up for longterm success by growing your database. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
Monthly Deep-Dive: Contest Ideas for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July). Continue reading
The Ultimate Checklist for Launching the Perfect Facebook Contest
When you are running a contest on Facebook, there’s a lot to keep track of. That’s why we have created a three-part checklist to make sure that everything goes smoothly. The first part of the list covers everything that you need to do when you plan and build the contest, the second goes over what you should do during the launch process, and the third includes a few steps for following up after the contest. Continue reading
April Round-Up: Top Contests
Learn which April contest ideas turned into great successes As summer is approaching, the top April contest ideas list is full of makeover and vacation contests, from home makeover big giveaways to destination sweepstakes. As always, photo contests focusing on … Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
Watch Out for Trademarks!
Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. In order to avoid unnecessary trouble, it’s a smart idea to always check (and have your legal team check) all of your contests and deals for trademarked material, whether that be brand names, phrases, or even images. Continue reading
Make Your RFP Stand Out with a Contest
Sometimes, major brands send out requests for proposals (RFPs) to media companies when they are looking to promote a product or service. When they do, you want to put together a proposal that will stand out from the pack. One of the best ways to do this is to include a contest. Continue reading
March 2013 Round-Up: Top Contests
As the weather warms up and people begin to think of spring cleaning, the March top contests list is full of makeover contests, from living rooms to bathrooms to workshops to a full home makeover. Photo contests focusing on kids and pets were also especially successful this month. Continue reading
