Facebook makes it nearly impossible to avoid using a third-party app. However, there are many other reasons that using a third-party app for Facebook contesting is a good idea. By using a Facebook contesting app, you will not only be playing by the rules, but also setting yourself up for longterm success by growing your database. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
Why Deals Work for Local Media
When it comes to deals, all local media companies have certain advantages over deals pure plays. Media companies are local, trustworthy, and connected, with deep roots in the community. Being immersed in the community means that media companies can offer a variety of promotion to deals merchants. Continue reading
The Deals AHA! Moment
Does your program need a refresher? Are you looking for inspiration? Something to shake up your deals strategy? You don’t need to start from scratch. Continue reading
Monthly Deep-Dive: Contest Ideas for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July). Continue reading
Case Study: Pet Contest Generates over 1,000 Opt-Ins for Small-Market Paper
West Hawaii Today’s audience has an interest in pets, and the paper’s Best Pet Photo Contest was a way to tap into this community inclination. In the process, the newspaper generated hundreds of email opt-ins and drove $1,225 in revenue Continue reading
The Ultimate Checklist for Launching the Perfect Facebook Contest
When you are running a contest on Facebook, there’s a lot to keep track of. That’s why we have created a three-part checklist to make sure that everything goes smoothly. The first part of the list covers everything that you need to do when you plan and build the contest, the second goes over what you should do during the launch process, and the third includes a few steps for following up after the contest. Continue reading
Monthly Deep-Dive: Deals to Target for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the deal categories you should be targeting each month. This article covers which deals to target for July. Continue reading
April 2013 Round-Up: Top Deals
The top April deal ideas that turned out to be top performers were all either restaurant deals and adventure deals. See the full list of which deals and deals sites generated the most revenue in April. Continue reading
