It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the deal categories you should be targeting each month. This article covers which deals to target for July. Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
Advertisers to Target for Summer Deals
No matter what promotions you are running this summer, consider approaching these advertisers about featuring summer deals on your site. After all, summer is when your audience is most excited to get out of the house and go somewhere, and also the perfect time to refurbish the house or make some improvements to the yard in anticipation of 4th of July barbecues. Continue reading
What Do All Successful Deals Programs have in Common?
Deals programs are too important to be anyone’s side project – they demand (and deserve) full-time attention. But you’re busy, and you have a lot of products to sell. It’s easy for deals to get lost in the shuffle. One way to ensure a consistent deals focus is to appoint a dedicated expert to be the driving force behind your program. Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
How to Follow-Up with Your Advertiser Post-Deal
After you’ve closed on the deal, you still need to work with your advertiser to make the deal the best possible, ensure the redemption process goes smoothly, and to help set realistic expectations. It is equally important to follow-up with your advertiser after the deal is over to assess deal performance and discuss next steps. Continue reading
Improve Deal Quality on Your Site by Updating Your Commission Plan
One way to help your deals program succeed is by setting up a commission plan for your sales reps that encourages high deal quality, makes it a lucrative product to focus on, and supports your per deal revenue goals. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
Case Studies: Father’s Day Deals Stores Bring in Thousands of Dollars in Revenue
Father’s Day is one of the major gift-giving holidays in the United States, and in 2012 total spending for the holiday was expected to exceed $12.5 billion. Since the most popular gift choices for fathers, stepfathers, grandfathers, uncles, brothers, and sons included golfing, eating out, or event tickets, Father’s Day is the perfect opportunity to feature a deals store. Continue reading
Miami Herald Generates More Than $116K with Best Of Deals Store
In December 2012, the Miami Herald’s Best Of deals store led to the their highest monthly deals revenue ever. If you haven’t featured a Best Of deals store yet, don’t wait for November. Start selling now! Continue reading
