Facebook promotions allow you and your clients to grow your Likes quickly while also converting fans to your email database, which you own. So what does this mean? That Facebook contests should be an essential – and frequent – aspect of both your social and overall promotions strategy. Continue reading
Monthly Deep-Dive: Contest Ideas for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July). Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
Make Your RFP Stand Out with a Contest
Sometimes, major brands send out requests for proposals (RFPs) to media companies when they are looking to promote a product or service. When they do, you want to put together a proposal that will stand out from the pack. One of the best ways to do this is to include a contest. Continue reading
The Power of the Upsell: Win Over Advertisers Already Running Promotions
Every market has advertisers who are running contests and giveaways – particularly on Facebook – but who are not collecting the same level of information they could with a professional contesting platform. Their lack of sophistication when it comes to online promotions is good news for you though. It gives you and your company the chance to swoop in and be a hero. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
Case Studies: Father’s Day Contests Bring in up to $10K Each
Father’s Day is more than just one of the major gift-giving holidays of the year. It’s also a great opportunity for media companies to bring in some extra revenue. As these 4 media companies reveal, running a Father’s Day contest is a great way to capture a share of the holiday revenue. Read on to get the in-depth case studies. Continue reading
Case Study: Cutest Couple Contest a Perfect Match for Valentine’s Day
The Palm Beach Post’s Valentine’s Day Cutest Couple contest attracted 137 photo submissions and generated $3,900 in pure digital revenue. It turned out to be a fun and exciting way to engage their online audience while generating a new digital revenue stream. Continue reading
Advertisers to Target for Father’s Day
When you are targeting advertisers to sponsor your Father’s Day contest or a feature a deal in your Father’s Day store, you have a lot of options. Since there are 67.8 million dads in the United States, there’s plenty of room for variety. Here’s a list to help you start narrowing down a little. Continue reading
