No matter what promotions you are running this summer, consider approaching these advertisers about featuring summer deals on your site. After all, summer is when your audience is most excited to get out of the house and go somewhere, and also the perfect time to refurbish the house or make some improvements to the yard in anticipation of 4th of July barbecues. Continue reading
The Power of the Upsell: Win Over Advertisers Already Running Promotions
Every market has advertisers who are running contests and giveaways – particularly on Facebook – but who are not collecting the same level of information they could with a professional contesting platform. Their lack of sophistication when it comes to online promotions is good news for you though. It gives you and your company the chance to swoop in and be a hero. Continue reading
Case Study: Cutest Couple Contest a Perfect Match for Valentine’s Day
The Palm Beach Post’s Valentine’s Day Cutest Couple contest attracted 137 photo submissions and generated $3,900 in pure digital revenue. It turned out to be a fun and exciting way to engage their online audience while generating a new digital revenue stream. Continue reading
Advertisers to Target for Father’s Day
When you are targeting advertisers to sponsor your Father’s Day contest or a feature a deal in your Father’s Day store, you have a lot of options. Since there are 67.8 million dads in the United States, there’s plenty of room for variety. Here’s a list to help you start narrowing down a little. Continue reading
Monthly Deep-Dive: Deals to Target for June
It’s April. Your Summer Camp Store and your Golf Store are up and running, and your site is full of regional travel deals, golf deals, car maintenance, tanning, and skincare deals. So what now? When it comes to selling deals, you should always be working at least two months ahead. Continue reading
Advertisers to Target for Mother’s Day Promotions
There are an estimated 85.4 million mothers in the United States, and the chance to target this diverse population appeals to a wide variety of advertisers. The obvious Mother’s Day gifts are flowers, cosmetics, and jewelry, but there are many more to choose from as well. This list will get you started, but many other advertisers could also be great choices to sponsor a Mother’s Day contest or feature a deal in a Mother’s Day deals store. Continue reading
5 Ways to Deepen Relationships with Your Deal Advertisers
When it comes to deals, deal quality will always win out over sheer deal quantity. But how do you consistently stock your site with high-quality deals your customers will love? One way to do so is by creating relationships with your advertisers and featuring follow-up deals. This provides your advertisers with even more promotion and ensures you a steady stream of deals that have already proven themselves to be successes in your market. Continue reading
Monthly Deep-Dive: Deals to Target for May
It’s March. Your Spring Break Staycation store is in full swing, and your site is filled with summer camp deals, museum deals, and landscaping deals so you customers can get their houses ready for spring. So what now? Target these advertisers to keep your deals fresh and seasonal in May. Continue reading
To Grow Big Deals Revenue, Think Small
Contemplating the large-figure annual revenue goal for your deals program can be intimidating. Fortunately, breaking this number down to a per deal revenue goal will not only makes that number more manageable, it will help you ensure that the deals you feature are the best for your program. Continue reading
Q&A: Structuring & Selling a Golf Card Deal
I recently spoke with Shawn Wilcox, the Vice President, Director of Sales at Barrington Broadcasting Group, about his Golf Card deal, which is a punch card redeemable for rounds of golf at a number of different area courses. Here’s what he had to say about selling, structuring, and expanding the deal. Continue reading
