Ballot promotions, sometimes referred to as Voter’s Choice, Best of, Readers Choice, Viewer’s Choice, or A-List, are massive campaigns that help you build your audience and your database and generate a lot of revenue in the process! These are significant promotional opportunities, whether they are focused around your entire market or take a deep-dive into a niche you cover. Continue reading
Top Takeaways: 6 Tips for Selling Facebook Contests
Facebook promotions allow you and your clients to grow your Likes quickly while also converting fans to your email database, which you own. So what does this mean? That Facebook contests should be an essential – and frequent – aspect of both your social and overall promotions strategy. Continue reading
Monthly Deep-Dive: Contest Ideas for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July). Continue reading
Monthly Deep-Dive: Deals to Target for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the deal categories you should be targeting each month. This article covers which deals to target for July. Continue reading
Top Takeaways: 9 Tips for Maximizing Your Promotions Revenue This Summer
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions! A great way to capture a share of the seasonal revenue is to run online promotions – like a deals store and a contest – and to target advertisers your customers are already planning to spend money with. Continue reading
Advertisers to Target for Summer Deals
No matter what promotions you are running this summer, consider approaching these advertisers about featuring summer deals on your site. After all, summer is when your audience is most excited to get out of the house and go somewhere, and also the perfect time to refurbish the house or make some improvements to the yard in anticipation of 4th of July barbecues. Continue reading
What Do All Successful Deals Programs have in Common?
Deals programs are too important to be anyone’s side project – they demand (and deserve) full-time attention. But you’re busy, and you have a lot of products to sell. It’s easy for deals to get lost in the shuffle. One way to ensure a consistent deals focus is to appoint a dedicated expert to be the driving force behind your program. Continue reading
Case Study: Valentine’s Contest + Deals Store = $12K in Revenue
At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading
How to Follow-Up with Your Advertiser Post-Deal
After you’ve closed on the deal, you still need to work with your advertiser to make the deal the best possible, ensure the redemption process goes smoothly, and to help set realistic expectations. It is equally important to follow-up with your advertiser after the deal is over to assess deal performance and discuss next steps. Continue reading
Make Your RFP Stand Out with a Contest
Sometimes, major brands send out requests for proposals (RFPs) to media companies when they are looking to promote a product or service. When they do, you want to put together a proposal that will stand out from the pack. One of the best ways to do this is to include a contest. Continue reading
