Since 66% of all deal purchases come from email, sending daily emails to alert your customers of what you have to offer is incredibly important. While we recommend only sending one deal email a day most of the time, there are a few situations when it makes sense to send a second deal email. Continue reading
How to Get a Date…on Your Registration Page
There are certain fields that you always want to include on your registration page – like name and email address – and every registration page you set up should include an email opt-in. However, while it’s a good idea to keep your registration pages as simple as possible, there are a few other fields you might want to include: Date of Birth and Anniversary. Read on to find out why. Continue reading
The Art of Writing an Email Opt-In
You should always be thinking about building up your promotions email lists. Your email database is the gift that keeps on giving, and contests are a great way to grow that list. Here’s how to capture more email addresses for your database with a well-written opt-in. Continue reading
Why a Robust Email Database is Crucial (and How to Grow Yours)
Email isn’t dead. Far from it. There are more people with email accounts than Facebook or Twitter profiles. Email messages are also much more abundant than updates posted on social media (can Facebook hold a candle to 188 billion email messages sent each day?). Are you maximizing every single opportunity to grow what could be one of the most valuable marketing assets in your arsenal? Continue reading
How to Harness the Power of Deal Credits
Promotional credits are a valuable incentive to help to re-engage inactive buyers, add new customers to your database, or accelerate purchases and spike sales during a slow period. Although you could run a promotional credit at any time, they are especially appropriate when used to celebrate a special anniversary or to generate excitement in advance of a deals store. Continue reading
Dos and Don’ts for Writing Irresistible Deal Email Subject Lines
The vast majority of all deal purchases originate from a deal email, so focusing on email success is vital for any deals program. But inbox clutter is ever-increasing, so subject lines are critical to ensuring that your emails are read. To streamline the process, here are a few dos and don’ts to help spice up your subject lines. Continue reading
3 Ways to Quickly Increase your Deal Email Click-through Rate
Click-through rates are a fantastic indication of both deal quality and email optimization. Use these three tips to capture more clicks and make your email marketing campaign even more successful. Continue reading
Is Your Deals Database Living Up to Its Potential?
The vast majority of deal purchases are generated from deal emails, so building a strong email list is one of the five fundamentals of success for deals programs. A subscriber isn’t, however, worth anything to you unless you are able to turn them into a buyer. In order to increase the value of your list, it is critical to up the percentage of subscribers who are also purchasers. Continue reading
Adding a Human Touch to Deal Emails
All day, people are bombarded with emails. But, with 66% of deal purchases coming from email, we needed to find a way to break through inbox noise. The three main changes we adopted were making our email subject lines more conversational, changing the email “from name” to an actual person when appropriate, and creating ‘forward’ emails to highlight of important messages. Continue reading
It’s All About the List: How to Grow Your Deals Email List
When running a deals program, there are five key factors that contribute to your success. One of the critical components is the size of your email list. Approximately 92% of deals purchased are from buyers who receive deal emails. What does that mean for you? Continue reading
