You’ve run some promotions and dramatically increased your Facebook Likes. So what now? It’s just as important to retain your current followers as it is to gain new ones. Here are a few ways that you can do just that. Continue reading
How to Use Free Deals to Your Advantage
Free deals are one of the best ways to grow your deals program’s database. After all, everyone loves the word “free.” When people have the opportunity to receive something for free, they often perceive what is being offered as immensely more valuable than it actually is. Continue reading
3 Reasons You Should Run a Voter’s Choice Promotion
Ballot promotions, sometimes referred to as Voter’s Choice, Best of, Readers Choice, Viewer’s Choice, or A-List, are massive campaigns that help you build your audience and your database and generate a lot of revenue in the process! These are significant promotional opportunities, whether they are focused around your entire market or take a deep-dive into a niche you cover. Continue reading
What Is a Facebook Contest, Anyway?
Facebook makes it nearly impossible to avoid using a third-party app. However, there are many other reasons that using a third-party app for Facebook contesting is a good idea. By using a Facebook contesting app, you will not only be playing by the rules, but also setting yourself up for longterm success by growing your database. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
Why Deals Work for Local Media
When it comes to deals, all local media companies have certain advantages over deals pure plays. Media companies are local, trustworthy, and connected, with deep roots in the community. Being immersed in the community means that media companies can offer a variety of promotion to deals merchants. Continue reading
Case Study: Pet Contest Generates over 1,000 Opt-Ins for Small-Market Paper
West Hawaii Today’s audience has an interest in pets, and the paper’s Best Pet Photo Contest was a way to tap into this community inclination. In the process, the newspaper generated hundreds of email opt-ins and drove $1,225 in revenue Continue reading
The Ultimate Checklist for Launching the Perfect Facebook Contest
When you are running a contest on Facebook, there’s a lot to keep track of. That’s why we have created a three-part checklist to make sure that everything goes smoothly. The first part of the list covers everything that you need to do when you plan and build the contest, the second goes over what you should do during the launch process, and the third includes a few steps for following up after the contest. Continue reading
Best Practices for Sending Multiple Deal Emails in One Day
Since 66% of all deal purchases come from email, sending daily emails to alert your customers of what you have to offer is incredibly important. While we recommend only sending one deal email a day most of the time, there are a few situations when it makes sense to send a second deal email. Continue reading
