The Billings Gazette is a 41,500 daily circulation paper in Billings, Montana. The Volkswagen brand was new to the Billings market and the dealership wanted to capture market share in a huge way by doing something attention-grabbing. Volkswagen Billings decided to team up with the Billings Gazette for a sweepstakes to win a 2012 Volkswagen Jetta. Continue reading
Evolving Your Deals Model: Moving to the 7 Day Deal
As the deals space continues to evolve, trying new methods to keep your program fresh and interesting to your readers is key to your success. It is important to test different strategies and take notes on what trends work in your market and what tactics are bringing in the most revenue. Continue reading
