About Nathan McCray

Nathan McCray is the Sales Manager for BuyTexasDeals.com at Killeen Daily Herald, in Killeen, Texas. In his role, works with the sales staff to identify, pitch and close deals prospects. He’s also involved training staff on how to sell deals as well as managing day-to-day operations of all facets of their program.

Case Study: Valentine’s Contest + Deals Store = $12K in Revenue

Posted By Nathan McCray

At the Killeen Daily Herald, we have been running our deals program – BuyTexasDeals.com – since 2010. We have more recently begun to explore the intersection of contests and deals, and our 2013 Valentine’s promotion revealed just how lucrative this combination can be. Continue reading →

Why Local Media is Winning the Local Deals Battle

Posted By Nathan McCray

National sites are pulling out of small and mid-size markets and local is winning the battle. Deals work for a large number (but not all) advertisers and this is a long-term opportunity for you to own a valuable franchise in your local market. Now is the time to double down and become the local deals market leader in your market. Continue reading →

Strengthening Your Deals Program: Changes That Will Leave a Lasting Impact

Posted By Nathan McCray

If your deals program is struggling, you can turn it into a profitable business, but you’ve got to be willing to focus time and resources into your program. You can’t keep doing the same thing and expect different results. Let me share the tactics we used to turn our program around. Continue reading →