In the world of online promotions, 2012 has been the year of expansion and integration. Everywhere we looked, we saw increased flexibility and synthesis. It was an exciting and flourishing year, and bodes well for the continuing maturation and growth of online promotions in 2013. Continue reading
About Matt Coen
Matt Coen is one of the Co-Founders of Second Street and is passionate about local media. He started his career in media technology at Pulitzer Technologies as Director of New Business and Product Development. In 2006, Matt co-wrote and produced the award-winning documentary “Can Mr. Smith Get to Washington Anymore?”
Capitalize on Holidays with Online Promotions
There are many opportunities throughout the year to use holiday-centered promotions – photo contests, sweepstakes, deals stores, and more – to drive revenue and build your email databases. Continue reading
Expert Roundtable: Evolving Promotions Strategies for 2013
As 2012 comes to a close and 2013 begins, we invited some of our partners to share what their top takeaways about online promotions have been and how they are going to carry that knowledge forward and apply it in the New Year. Continue reading
Why Mobile Uploading Is So Important for Contests
It is now possible to easily upload and share photos and video to the Internet directly from mobile devices. This capability expands the possibilities for online contesting and helps you reach your audience where they are. Continue reading
Top Takeaways: 2012 Second Street Awards
The stars were truly shining at the 4th annual Second Street Awards webinar, when we gathered to showcase some of the best revenue- and audience-building promotions of 2012. While no one got to walk a red carpet, all of our attendees walked away with with lots of ideas for building database and growing audience, as well as inspiration for revenue-generating contests and deals to build out your promotions calendar. Continue reading
2012 Second Street Awards on Twitter
The stars were truly shining at the Second Street Awards webinar, when we gathered to showcase some of the best revenue- and audience-building promotions of 2012. These tweets show that the Second Street Awards webinar attendees walked away full of ideas for building database and growing audience, as well as inspiration to build out their promotions calendars. Continue reading
Looking Forward & Back as the New Year Approaches
What did you learn in 2012? What are you going to do differently in 2013? The new year is a time to look back on the accomplishments of the past year, but it’s also time to pull out the crystal … Continue reading
You’re Invited to the Second Street Awards
While there may not be a red carpet, you will walk away from the Second Street Promotions Awards with plenty of ideas for building database and growing audience, as well as inspiration for revenue-generating contests and deals. Continue reading
How to Build a Year-Long Plan for Successful Promotions
Building a year-long promotions strategy drives success As we’ve discussed, online promotions are a significant revenue opportunity for media. According to Borrell Associates, online promotions are expected to explode to a $72 billion dollar industry by 2016 – more than … Continue reading
Back to School Spending is Up from Last Year
The back to school shopping season is almost in full bloom, and it’s back with a vengeance. Forecasters are predicting that 46% of shoppers plan to spend more than last year on back to school shopping, totaling the projected spending at $83.8 billion. This makes back to school the second largest spending event falling just behind the holiday season. Continue reading
