One of the most valuable approaches to getting to the best deals possible is forming a deals committee. Not only do deal committees give you the ability to get multiple perspectives on a deal, but the process of evaluating deals is the best way to understand what makes a great deal. Let’s look at how to structure and run your own deals committee to maximize your revenue and find top deals. Continue reading
About Matt Chaney
Matt Chaney, or Chaney as he’s known around here, is Second Street’s Director of Affiliate Deals Success. He collaborates with our 400 deals partners to help them grow their deals program. Prior to joining the Second Street team, Chaney was Product Manager for the hugely successful deals program at The San Diego Union-Tribune.
30 in 30 Top Takeaways: 8 Tips to Fire Up Your Deals Program
Looking for promotions inspiration? You’re in the right place. Here you’ll find tons of revenue-generating deal ideas from our 2nd annual 30 Deal Ideas in 30 Minutes webinar. To discover how to fill up your deals calendar and supercharge your promotions strategy, as well as find inspiration in a variety of success stories, read on. Continue reading
May 2013 Round-Up: Top Deals
The top May deal ideas that turned out to be top performers were predominantly activity centers and golf deals. As summer approaches, the most successful deals tend to be regional travel or recreation deals that offer fun for the whole family. Continue reading
How to Use Free Deals to Your Advantage
Free deals are one of the best ways to grow your deals program’s database. After all, everyone loves the word “free.” When people have the opportunity to receive something for free, they often perceive what is being offered as immensely more valuable than it actually is. Continue reading
Why Deals Work for Local Media
When it comes to deals, all local media companies have certain advantages over deals pure plays. Media companies are local, trustworthy, and connected, with deep roots in the community. Being immersed in the community means that media companies can offer a variety of promotion to deals merchants. Continue reading
April 2013 Round-Up: Top Deals
The top April deal ideas that turned out to be top performers were all either restaurant deals and adventure deals. See the full list of which deals and deals sites generated the most revenue in April. Continue reading
What Do All Successful Deals Programs have in Common?
Deals programs are too important to be anyone’s side project – they demand (and deserve) full-time attention. But you’re busy, and you have a lot of products to sell. It’s easy for deals to get lost in the shuffle. One way to ensure a consistent deals focus is to appoint a dedicated expert to be the driving force behind your program. Continue reading
How to Follow-Up with Your Advertiser Post-Deal
After you’ve closed on the deal, you still need to work with your advertiser to make the deal the best possible, ensure the redemption process goes smoothly, and to help set realistic expectations. It is equally important to follow-up with your advertiser after the deal is over to assess deal performance and discuss next steps. Continue reading
Improve Deal Quality on Your Site by Updating Your Commission Plan
One way to help your deals program succeed is by setting up a commission plan for your sales reps that encourages high deal quality, makes it a lucrative product to focus on, and supports your per deal revenue goals. Continue reading
Top Takeaways: 7 Tips for Selling Father’s Day Promotions
Online spending especially is on the rise, so Father’s Day is the perfect opportunity for media companies to generate some extra revenue by running online promotions – both contests and deals stores. To discover best practices and tips for planning, selling, and administering Father’s Day promotions, check out our How to Sell Father’s Day Promotions webinar takeaways. Continue reading
