It’s flattering when people are invested in your contests, but accusations of fraudulent behavior from players can quickly turn into a headache to deal with. To this end, it’s always better to prevent cheating in the first place than it is to deal with accusations after the fact. To help deter cheating and other fraudulent behavior, follow these measures. Continue reading
About Jen Lauck
Jen Lauck is Second Street’s Customer Relations Manager. She works with our 2,400 media partners to provide assistance in how to use Second Street’s promotional platforms. Jen has extensive experience in guiding our partners in how to optimize their contests for fantastic results.
6 Things NOT to Do When Running a Contest
Contests are effective at driving revenue and building email databases – when executed correctly. We’ve identified six things that can kill the potential of your contest in no time. Continue reading
4 Fields to Include on a Contest Registration Page
Keeping your contest registration page simple is vital to encouraging participation among your audience. Sometimes it’s difficult to know what fields are most important, so we’ve built a short list of fields any contest registration page should always include. Continue reading
