Ballot promotions, sometimes referred to as Voter’s Choice, Best of, Readers Choice, Viewer’s Choice, or A-List, are massive campaigns that help you build your audience and your database and generate a lot of revenue in the process! These are significant promotional opportunities, whether they are focused around your entire market or take a deep-dive into a niche you cover. Continue reading
About Julie Foley
Julie Foley is Second Street’s Director of Affiliate Contesting Success. She works with nearly 2,000 UPICKEM partners to help them succeed with online contests. As a former partner and Online Sales and Marketing Director for The Statesboro Herald, Julie was a huge advocate for the power of contests. In her time at the paper, she ran 50 contests and generated thousands of dollars in sponsorship revenue.
Case Study: Monthly Pageviews up 183% Thanks to Ultimate Couple Contest
Radio station XL 106.7 decided to capitalize on Valentine’s Day by running an Ultimate Couple Contest. Their goal with the contest was to grow their website traffic and encourage new visitors to come to their site, and by the end of the contest, their monthly pageviews were up 183% from the same period the year before. Continue reading
Monthly Deep-Dive: Contest Ideas for July
It can be overwhelming to keep track of both what you should be running each month and what you should be selling for several months ahead. We know. That’s why we created this monthly deep-dive laying out the contests you should be selling each month. This article covers which contests you should be selling in May (and running in July). Continue reading
Case Study: Pet Contest Generates over 1,000 Opt-Ins for Small-Market Paper
West Hawaii Today’s audience has an interest in pets, and the paper’s Best Pet Photo Contest was a way to tap into this community inclination. In the process, the newspaper generated hundreds of email opt-ins and drove $1,225 in revenue Continue reading
April Round-Up: Top Contests
Learn which April contest ideas turned into great successes As summer is approaching, the top April contest ideas list is full of makeover and vacation contests, from home makeover big giveaways to destination sweepstakes. As always, photo contests focusing on … Continue reading
Why Building Email Database Is Essential to Your Contesting Strategy
Every time you run a contest – no matter what your other goals are – you should ALWAYS make a concerted effort to grow your email database. As wonderful as sponsorship revenue and site traffic are, your database has the ability to generate fresh revenue over and over again. It’s a gift that keeps on giving, and you own it. Continue reading
How to Get a Date…on Your Registration Page
There are certain fields that you always want to include on your registration page – like name and email address – and every registration page you set up should include an email opt-in. However, while it’s a good idea to keep your registration pages as simple as possible, there are a few other fields you might want to include: Date of Birth and Anniversary. Read on to find out why. Continue reading
Make Your RFP Stand Out with a Contest
Sometimes, major brands send out requests for proposals (RFPs) to media companies when they are looking to promote a product or service. When they do, you want to put together a proposal that will stand out from the pack. One of the best ways to do this is to include a contest. Continue reading
The Power of the Upsell: Win Over Advertisers Already Running Promotions
Every market has advertisers who are running contests and giveaways – particularly on Facebook – but who are not collecting the same level of information they could with a professional contesting platform. Their lack of sophistication when it comes to online promotions is good news for you though. It gives you and your company the chance to swoop in and be a hero. Continue reading
Case Studies: Father’s Day Contests Bring in up to $10K Each
Father’s Day is more than just one of the major gift-giving holidays of the year. It’s also a great opportunity for media companies to bring in some extra revenue. As these 4 media companies reveal, running a Father’s Day contest is a great way to capture a share of the holiday revenue. Read on to get the in-depth case studies. Continue reading
