Design a solid integrated promotional package your advertiser will love

Selling Facebook contests to your advertisers is a great way to generate money and offer many services to your advertiser – much like an agency would. If you haven’t already, you might want to read the takeaways from our webinar on selling Facebook contests to your advertisers. It explains in detail what exactly the agency model is, how we’re applying it to Facebook contests, and why your advertisers will find it valuable.

Today, we’re going to talk about how to build a killer sponsorship package to drive revenue and provide promotional value to your advertiser. When you’re building the package, it is crucial to tailor it to your advertiser. Understand your advertiser’s goals and customize your package to help them achieve their goals.

Like-gate the contest
As part of growing social audience, like-gate your advertiser’s contest. Like-gating a contest is the easiest way to grow your advertiser’s “likes.” The average Facebook user has 245 friends, so like-gating your contest has the potential to reach many more users.

Promote the contest on your site
Double your advertiser’s reach by promoting their contest on your website. By helping the advertiser reach a larger audience, you’ll increase your advertiser’s satisfaction with the contest results and the likelihood they’ll continue doing business with you.

Use Social Mentions
Sweeten the package you’re selling by including mentions of the advertiser’s contest through your social media channels. Social mentions are very valuable. Include an amount of status updates, where your outlet will link to the advertiser’s contest, increasing their reach.

Create an integrated promotion package
Expand your promotion package to include every vehicle you have at your disposal. By doing so, you are creating a fully integrated promotion package that uses print, on-air, online and social channels to help your advertiser reach a larger audience. Building a solid integrated promotion package will increase the value of your sponsorship and help your advertiser reach their audience.

Utilize e-blasts
Once your players register for your advertiser’s contest, send your participants e-blast reminders about the contest. Brand each email you send out with your advertiser’s logo. Send reminders for the end of submission, end of voting, and to announce the winners. You can also use the e-blast to offer “submission” gifts or discounts to contest participants to reward them for participating.

Provide an email opt-in for the advertiser
When you’re building a contest registration page, there are four fields that are essential. Include an email opt-in, where players can sign-up for news and special offers from the advertiser. This is important for helping your advertiser grow their email database.

The key to building an agency model is to make your promotional package work for your advertiser. Listen to what their goals are for the contest and design a package that will help them achieve it. You can charge based on the mix of promotional components you include in the package.