Capitalize on the holiday’s popularity with a Halloween-themed contest

Bring on the ghost and goblins because nothing is scaring away Halloween spending. According to the National Retail Federation, in 2011 total spending on Halloween was expected to reach $6.86 billion.

As a media outlet, you have a huge opportunity to drive revenue from this holiday. How? The answer is simple: run a Halloween-themed contest.

Halloween is much more than a child’s holiday and all age groups can get in the Halloween spirit. From young children and their parents, teens, and adults, even pet owners! That’s why running a contest is a fantastic opportunity to reach these demographics.

While there are several types of contests you could run around Halloween, photo contests are perfect for encouraging interaction since everyone is armed with a camera to capture their costumes. Cutest Trick or’ Treater, My Little Monster (Pet Costume Contest) and Best Adult Costume always have great success and participation.

Now is the perfect time to reach out to seasonal advertisers to drive revenue around a Halloween contest. A few advertisers to consider are Halloween supply shops, costume shops, candy stores, pumpkin patches, corn mazes and haunted houses.

Are you interested in learning more about how to successfully sell a Halloween contest to your advertisers? Check out the Top Takeaways: How to Sell a Halloween Contest to get the highlights, a recording of the webinar and the slide deck.