Which deals are driving the most revenue? Those from top-performing deal categories, of course!
To ensure your deals program is successful, you need to offer a deal mix that represents all seven categories – restaurants, retail, travel, recreation, events, beauty and service. Offering a variety of deals will allow your program to appeal to a wider audience. But deal mix is only half of the equation.
By coupling deal mix with deal performance data, we’ve pinpointed which categories are performing at their optimal levels and which are not. Our deep-dive into each of the main categories will help shed light on which subcategories are driving the most revenue. We also highlight trends that can help you better understand why some categories are more successful than others.
Below, you’ll find our analysis of the seven main deal categories:
Which deals are you finding that drive significant revenue for your program?
Matt Chaney, or Chaney as he’s known around here, is Second Street’s Director of Affiliate Deals Success. He collaborates with our 400 deals partners to help them grow their deals program. Prior to joining the Second Street team, Chaney was Product Manager for the hugely successful deals program at The San Diego Union-Tribune.
