Pick up tips for selling your own agency model Facebook contests

With so much potential revenue centered around selling Facebook contests, I wanted to share some success stories we’ve seen our partners have with the agency model. By using the agency model, you are selling advertiser-specific Facebook contests directly to your sponsors as a service. Check out the success stories that Herald Times, NorthofBoston.com and KDND-FM experienced adopting the agency model.

Herald Times
Bloomington, Indiana

Circulation: 27,000
Advertiser: Cardinal Stage Company
Goal: Increase spending by local advertisers by giving them social media tools
Promotional package: Contest creation, >E-blast to Herald Times promotional database, two posts on Herald Times social media sites, 25,000 impressions online, and feature ad on Herald Times website homepage
Results: Six packages sold in 8 weeks, 208% increase in likes for advertisers, and all users got “submission” offer ($2 dollar off ticket discount).

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NorthofBoston.com:
Boston, Massachusetts
Reach: 12 dailies and weeklies
Advertiser: Commonwealth Automotive
Promotional package:: Print and online ads, promotional email, and a Facebook Like-gate on both the media company and title sponsor’s pages
Results: $20,000 in revenue and a post-contest magazine coverage with top 100 photos featured sold.

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KDND-FM:
Sacramento, California

Advertiser: Jackson Rancheria Casino
Goal: Jackson Rancheria wanted to increase social media engagement with consumers
Promotional package:: On-air and online ads, ads directing listeners to like the sponsor’s Facebook page.
Results: In just two weeks, the casino saw a 30% growth in likes as well as 450 email database opt-ins.