How are you grabbing your fair share of the back-to-school spending?
The back-to-school shopping season is almost in full bloom and according to Radio Advertising Bureau, it’s back with a vengeance. Forecasters are predicting that 46% of shoppers plan to spend more than last year on back-to-school shopping, totaling the projected spending at $83.8 billion. This makes back-to-school the second largest spending event falling just behind the holiday season.
How will you capitalize on this opportunity?
One fantastic way is to work with your advertisers to run an online promotions campaign. You can run an online contest or a deals store, but to really capitalize on this opportunity, consider running both and tying them together. For example, run a cutest school picture contest and promote your deals store through the contest. Your contest can include ads for the store, plus you can invite players to buy from the store after they register, submit or vote in your contest.
Back-to-school contests are a great way to connect your advertisers with their target market. Whether it’s a cutest school photo or a back-to-school makeover for teachers, a niche contest like this will help your advertisers reach their audience at the right time. Other great back-to-school contest ideas include: summer family vacation photo, high school football contest and best school spirit.
With more consumers spending money on back-to-school shopping, you won’t want to miss out on running a themed deals store. Your deals store should include a wide variety of items that kids, parents and teachers need to be prepared for the start of the school year.
Some advertisers that you should target for back-to-school promotions include school supply shops, clothing retailers, teacher supply shops, salons, sporting good stores, camera shops and shoe stores.
With the classes just around the corner, now is the time to get your advertisers on board and start your school year right.
Read the full stories from Radio Advertising Bureau below:
Matt Coen is one of the Co-Founders of Second Street and is passionate about local media. He started his career in media technology at Pulitzer Technologies as Director of New Business and Product Development. In 2006, Matt co-wrote and produced the award-winning documentary “Can Mr. Smith Get to Washington Anymore?”
