Leverage every aspect of your deals Facebook page to engage your readers and build your following

I recently presented a webinar with The Washington Post’s Molly Urciolo on how best to use Facebook to engage your deals audience. Many top practices were shared and were included in our takeaways article.

Starting with a dedicated page for your deals program, Facebook gives you another platform to extend your audience, to present your brand’s story and interact with your most engaged users. Adding links back to Facebook throughout your deals site will encourage people to like your brand. Growth doesn’t happen overnight, though, and that’s where contesting and Like-gating can give you a significant boost.

But the key to a successful Facebook page boils down to having a page that is active with regular content. And not just the deals themselves! You want to mix up your content to keep in exciting for your users. Consider asking questions of your users, polling them, posts about topical or local happenings, and certainly posting images and videos and soliciting their comments and feedback.

As a whole, the web is becoming and more visual, so leveraging the new cover photo is important because that’s the first thing a visitor sees when they arrive on your page. Your image should reinforce your brand or brand promise – the go-to place for the best local deals in town!

Mashable ran a post last week that explores many of these points in detail, as well as a few more we didn’t cover here. Check out the full article on Mashable.