Emily Thousand
Alissa Langford
Paul West

What Promotion Type Will Help You Reach Your Goal?

There are so many different types of promotions that sometimes it can seem difficult to choose the right one to meet your goals. The key is to start by clearly identifying your goals. Selecting a promotion type is all about making a match between your goals and the promotion type that will best serve those goals. Continue reading

Matt Hummert

A Step-by-Step Guide to Making More Money with Ballots

A ballot is a big initiative, and you don’t want to miss out on sales opportunities by leaving things to the last minute. Instead, plan ahead and start selling early in order to make the most of the promotion, from its design to the sales packages to your promotional campaign. Use this timeline and checklist as a guide to help you through the planning process, and make this year’s ballot your most successful yet. Continue reading

Emily Thousand
Julie Foley
Ellen Trunk
Matt Chaney
Jason Longley

How I Work: Tips from a Deals Sales Executive

The Idaho Statesman’s Boise dealsaver sales team is incredibly dedicated to selling deals, and a big part of our job is helping merchants to understand the value of a deal and the long-term impact that featuring one can have on their business. Here are my deals sales tips for prospecting to the close that you can take with you when you’re selling to merchants in your own community. Continue reading

Liz Crider

Top Takeaways: How to Generate NEW Revenue with Golf & Spa Cards

Card promotions include multiple offers that can be redeemed individually over a period of time by a single buyer. These cards can be delivered to the purchaser either as a physical wallet-size card or as a digital file for online redemption. Whether or not you have a regular deals program, cards are a way to generate significant revenue by offering a fantastic set of offers at an unbeatable price. Continue reading