Free deals are one of the best ways to grow your deals program’s database. After all, everyone loves the word “free.” When people have the opportunity to receive something for free, they often perceive what is being offered as immensely more valuable than it actually is. Continue reading
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3 Reasons You Should Run a Voter’s Choice Promotion
Ballot promotions, sometimes referred to as Voter’s Choice, Best of, Readers Choice, Viewer’s Choice, or A-List, are massive campaigns that help you build your audience and your database and generate a lot of revenue in the process! These are significant promotional opportunities, whether they are focused around your entire market or take a deep-dive into a niche you cover. Continue reading
Top Takeaways: 6 Tips for Selling Facebook Contests
Facebook promotions allow you and your clients to grow your Likes quickly while also converting fans to your email database, which you own. So what does this mean? That Facebook contests should be an essential – and frequent – aspect of both your social and overall promotions strategy. Continue reading
Case Study: Monthly Pageviews up 183% Thanks to Ultimate Couple Contest
Radio station XL 106.7 decided to capitalize on Valentine’s Day by running an Ultimate Couple Contest. Their goal with the contest was to grow their website traffic and encourage new visitors to come to their site, and by the end of the contest, their monthly pageviews were up 183% from the same period the year before. Continue reading
What Is a Facebook Contest, Anyway?
Facebook makes it nearly impossible to avoid using a third-party app. However, there are many other reasons that using a third-party app for Facebook contesting is a good idea. By using a Facebook contesting app, you will not only be playing by the rules, but also setting yourself up for longterm success by growing your database. Continue reading
Case Study: U-T San Diego Movie Pass Giveaway Harnesses the Power of Email
At U-T San Diego, we love movie ticket giveaways as much as our readers do. They’re easy to put together, bring in new email subscribers, and consistently reward our entrants. And with a cross-platform promotional approach, we can reach our free-stuff-loving audience where they most frequently spend their time. Continue reading
Top Takeaways: 7 Tips for Running Excellent Facebook Promotions
There is immense opportunity with Facebook to grow your audience and Likes, drive revenue and website traffic, and build up your email database. This means that Facebook promotions – contesting in particular – should be a cornerstone of your promotional strategy. Continue reading
What Can Facebook Do for You?
As you well know by now, your company needs to be on Facebook. People spend more time on Facebook than anywhere else online, and you want to be where the crowd is. Beyond that, there are plenty of other benefits too. Read on to discover 5 things you can do more easily with Facebook. Continue reading
Why Deals Work for Local Media
When it comes to deals, all local media companies have certain advantages over deals pure plays. Media companies are local, trustworthy, and connected, with deep roots in the community. Being immersed in the community means that media companies can offer a variety of promotion to deals merchants. Continue reading
The Deals AHA! Moment
Does your program need a refresher? Are you looking for inspiration? Something to shake up your deals strategy? You don’t need to start from scratch. Continue reading
