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Paul West

What Promotion Type Will Help You Reach Your Goal?

There are so many different types of promotions that sometimes it can seem difficult to choose the right one to meet your goals. The key is to start by clearly identifying your goals. Selecting a promotion type is all about making a match between your goals and the promotion type that will best serve those goals. Continue reading

 
Matt Hummert

A Step-by-Step Guide to Making More Money with Ballots

A ballot is a big initiative, and you don’t want to miss out on sales opportunities by leaving things to the last minute. Instead, plan ahead and start selling early in order to make the most of the promotion, from its design to the sales packages to your promotional campaign. Use this timeline and checklist as a guide to help you through the planning process, and make this year’s ballot your most successful yet. Continue reading

 
Emily Thousand
 
Julie Foley
 
Ellen Trunk
 
Matt Chaney
 
Jason Longley

How I Work: Tips from a Deals Sales Executive

The Idaho Statesman’s Boise dealsaver sales team is incredibly dedicated to selling deals, and a big part of our job is helping merchants to understand the value of a deal and the long-term impact that featuring one can have on their business. Here are my deals sales tips for prospecting to the close that you can take with you when you’re selling to merchants in your own community. Continue reading

 
Liz Crider

Top Takeaways: How to Generate NEW Revenue with Golf & Spa Cards

Card promotions include multiple offers that can be redeemed individually over a period of time by a single buyer. These cards can be delivered to the purchaser either as a physical wallet-size card or as a digital file for online redemption. Whether or not you have a regular deals program, cards are a way to generate significant revenue by offering a fantastic set of offers at an unbeatable price. Continue reading

 
Matt Chaney

Q&A with Kent Oglesby: Selling Successful Cards

After KY3-TV’s golf card generated more than $40,000 in revenue for the DMA 75 television station, I spoke with Kent Oglesby, the New Media Development Manager, about his strategies for selling and promoting cards. As the station’s sales manager, Kent was heavily involved throughout the golf card promotion. Continue reading

 
Matt Coen

4 Ways Online Promotions Drive Results for Your Advertisers

Promotions bring real, powerful results for local advertisers while strengthening engagement and building email databases for media companies. While advertisers can invest their marketing spend to run promotions on their own, media companies are much better positioned to administer them due to their significant reach in local markets, their multiple promotional platforms, and their experience executing these types of campaigns. Continue reading